Analytics & Performance Tracking
Understanding your stream analytics and optimising for better results.
1Why Analytics Matter
Data helps you understand what's working and what isn't. Regular review of your analytics leads to better streams and more sales over time.
Track Growth
See how your audience grows over time
Understand Behaviour
Learn what keeps viewers watching
Optimise Sales
Identify your best-performing products
2Key Metrics Explained
Here are the most important metrics to track and what they mean:
Viewer Count
Current Viewers
How many people are watching right now. Fluctuates throughout the stream.
Peak Viewers
The highest number of concurrent viewers during your stream.
Watch Time
Total Viewer Hours
Combined time all viewers spent watching. Higher = more engaged audience.
Average Watch Duration
How long the typical viewer stays. Aim for 10+ minutes.
Product Performance
Product Clicks
How many times viewers clicked on product overlays.
Add to Cart
Number of items added to cart during the stream.
Conversion Metrics
Conversion Rate
Percentage of viewers who made a purchase. Industry average: 2-5%.
Revenue Per Viewer
Total revenue divided by unique viewers. Track this over time.
3Reading Your Dashboard
Your analytics dashboard shows both real-time and historical data.
During Your Stream
The live dashboard shows real-time metrics:
- • Current viewer count (updates every few seconds)
- • Peak viewers so far
- • Stream duration
- • Products shown count
- • Chat message volume
After Your Stream
Full analytics become available after your stream ends:
- • Total unique viewers
- • Complete watch time data
- • Product click and conversion data
- • Viewer retention curve
- • Comparison with previous streams
4Benchmarks & Goals
How do your numbers compare? Here are typical ranges for live shopping streams:
| Metric | Starting Out | Growing | Established |
|---|---|---|---|
| Peak Viewers | 5-20 | 20-100 | 100+ |
| Avg Watch Duration | 5-8 min | 8-15 min | 15+ min |
| Conversion Rate | 1-2% | 2-5% | 5-10% |
| Chat Engagement | 10-20% | 20-40% | 40%+ |
Remember: Your first streams will have lower numbers. Focus on improvement over time rather than hitting specific targets immediately.
5Improving Your Numbers
Low Viewer Count?
- • Promote streams 24-48 hours in advance
- • Post on social media when going live
- • Email your list before each stream
- • Stream at consistent times so viewers know when to tune in
- • Collaborate with other creators or brands
Short Watch Duration?
- • Start with an exciting hook product
- • Tease upcoming products throughout
- • Engage more with chat - viewers stay when acknowledged
- • Vary your pace and energy
- • Offer end-of-stream exclusives
Low Conversion Rate?
- • Create more urgency (limited time offers, low stock)
- • Spend more time on each product
- • Answer questions thoroughly
- • Show products being worn/used
- • Make sure product overlays are visible long enough
Low Chat Engagement?
- • Ask questions directly to viewers
- • Respond to every message you can
- • Use viewer names when responding
- • Run polls and votes
- • Thank viewers when they engage
6Tracking Progress Over Time
Individual stream metrics matter less than trends over time. Review your analytics weekly.
Weekly Review Checklist
- Compare this week's viewer count to last week
- Review your top-performing products
- Check average watch duration trend
- Note what worked well and what didn't
- Set one goal for improvement next week
Questions to Ask Yourself
- • Which day/time had the best viewership?
- • Which products got the most clicks and conversions?
- • When did viewers drop off?
- • What topics generated the most chat engagement?
- • Did any promotional strategy work particularly well?
7Product-Level Analytics
Understanding which products perform best helps you plan future streams.
High Clicks, Low Conversion
Viewers are interested but not buying. This might mean:
- • Price point is too high - consider a discount
- • Need more information about the product
- • Sizing or options are unclear
- • Checkout friction - is your store optimised?
Low Clicks, High Conversion
Those who click are buying, but not many are clicking:
- • Spend more time on this product
- • Position it earlier in your stream
- • Make the product overlay more prominent
- • Better product photography might help
High Clicks, High Conversion
Your star products! Feature these prominently, use them to open streams, and find similar products to add to your catalogue.