Maximising Engagement
Strategies for keeping viewers engaged and driving more sales during streams.
1Why Engagement Matters
Engaged viewers are buying viewers. The more interaction during your stream, the more likely viewers are to purchase.
3x
Higher conversion when viewers chat
40%
Longer watch time with interaction
2x
More likely to return for next stream
2Building Connection
Viewers buy from people they like. Building genuine connection is your biggest advantage over traditional e-commerce.
Be Authentic
Share your genuine enthusiasm. Talk about why you chose these products for your store. Your passion is contagious.
Greet Viewers by Name
"Welcome Sarah!" - Acknowledging viewers makes them feel special and more likely to engage. Thank returning viewers especially.
Share Stories
Tell the story behind products. Where did you find it? Why do you love it? Personal stories sell better than feature lists.
3Mastering Live Chat
Chat is your direct line to customers. Active chat keeps viewers watching and buying.
Chat Best Practices
- • Read and respond to messages every 2-3 minutes
- • Call out viewers by name when answering
- • Thank viewers when they make a purchase
- • Ask follow-up questions to keep conversation going
- • Pin important messages or announcements
Conversation Starters
- "Where's everyone watching from today?"
- "Have any of you tried this brand before?"
- "What colours are you loving this season?"
- "Should I show the blue or the green first?"
- "Any requests for what to show next?"
4Creating Urgency
Urgency drives action. Give viewers a reason to buy now rather than later.
Time-Limited Offers
- "Stream-only 20% off for the next 10 minutes!"
- "Free shipping for orders placed during the stream"
- "This discount code expires when we end"
Scarcity
- "Only 3 left in this colour!"
- "This is from our limited collection"
- "Once it's gone, it's gone"
Important: Only create urgency that's genuine. False scarcity damages trust. If you say there are only 3 left, there should only be 3 left.
5Interactive Elements
Turn passive watching into active participation with these techniques.
Polls & Voting
Let viewers choose what happens next:
- "Type 1 for the dress, 2 for the jumpsuit - which should I show next?"
- "Should I try this on? Yes or No in the chat!"
- "What colour do you want to see styled?"
Q&A Sessions
Dedicate time to answer questions. "Let's take a quick Q&A break - drop your questions in the chat!"
Giveaways & Prizes
Run occasional giveaways to boost engagement: "Everyone who orders during the stream is entered to win a £50 gift card!"
6Stream Structure
A well-structured stream keeps viewers engaged from start to finish.
Welcome & Warm-up
Greet viewers, chat casually, let audience build up before showing products.
Hook Product
Start with your most exciting or best-selling product to capture attention.
Main Content
Cycle through products, answer questions, create urgency. Mix in chat breaks.
Recap & Final Push
Show top products again, remind of any offers, final call to action.
Wind Down
Thank viewers, announce next stream, encourage follows/notifications.
7Keeping Viewers Watching
Tease What's Coming
"Stay tuned - I've saved my favourite piece for later!" Give viewers a reason to keep watching.
Vary Your Pace
Mix high-energy product reveals with calmer chat moments. Constant high energy is exhausting for viewers.
Acknowledge New Joiners
Periodically welcome new viewers and briefly recap what they've missed. "For those just joining, we're looking at our new summer collection!"
End-of-Stream Exclusive
Offer something special for viewers who stay until the end. "Everyone watching at the end gets an extra 10% off!"