Product Presentation Techniques
How to showcase products effectively and create urgency during live streams.
1The SHOW Framework
Use this simple framework for every product you present:
S - Story
Tell the story behind the product. Why did you choose it? What makes it special?
H - Highlight
Highlight the key features and benefits. What problem does it solve?
O - Options
Show different colours, sizes, or variations. Help viewers find their perfect match.
W - Why Now
Create urgency. Limited stock, stream-only offer, or seasonal relevance.
2Visual Presentation
How you physically show products matters as much as what you say about them.
Show All Angles
Slowly rotate the product. Show front, back, sides, and any details. Viewers can't pick it up, so be their hands.
Demonstrate Touch
Scrunch fabric to show texture, flex shoes to show flexibility, tap surfaces to convey sturdiness.
Show Scale
Hold products next to common objects or yourself. "It fits perfectly in my hand" or "About the size of a paperback."
Use Good Lighting
Move products into the light. Show how colours look in natural light versus artificial light if relevant.
Pro Tip: The Pause
When showing a product, hold it still for 3-5 seconds. Constant movement makes it hard for viewers to focus and for the product overlay to be useful.
3Try-On & Demonstration
Seeing products in use is the closest viewers get to trying them themselves.
Fashion & Accessories
- • Try on clothing items whenever possible
- • Show how jewellery looks when worn
- • Demonstrate how bags sit on your shoulder
- • Model sunglasses, hats, and accessories
- • Share your size for reference
Beauty & Skincare
- • Swatch products on your hand or arm
- • Apply lipstick or eyeshadow on camera
- • Show texture by spreading cream on hand
- • Demonstrate application techniques
Home & Lifestyle
- • Show products in context (on a table, shelf)
- • Demonstrate how items work or function
- • Open packaging to show what's inside
- • Compare sizes if you have multiple
4What to Say About Products
Structure your product talk around these key points:
Materials & Quality
"This is 100% cotton, really soft and breathable. Feel how thick and substantial the fabric is - this will last."
Fit & Sizing
"I'm wearing a size medium. I'm 5'6" and it hits right at my hip. Size up if you want a looser fit."
Use Cases
"Perfect for work, but also casual enough for weekend brunch. I've been wearing it everywhere."
Personal Recommendation
"Honestly, this is one of my favourites. I bought one for myself and my sister asked me where I got it."
Price & Value
"At £45, this is such a great price point. Similar quality elsewhere would be double."
5Handling Product Questions
Questions are buying signals. Handle them well to close sales.
Common Questions & How to Answer
"What size should I get?"
Share your size, height/measurements, and how the item fits. Recommend sizing up or down based on fit preference.
"Is the colour true to the picture?"
Move it into good light. Compare to something viewers know: "It's more of a dusty rose than a bright pink."
"How does it wash/care?"
Read the care label on camera. Share your experience: "I've washed mine several times with no issues."
If You Don't Know the Answer
Be honest: "Great question! I'm not 100% sure about that. Let me check and I'll follow up in the chat." Never make up information.
6Timing & Flow
How long to spend on each product and when to move on.
Recommended Timing
7Strategic Product Order
The order you show products affects sales. Plan your lineup strategically.
Hook Product
Start with something exciting to capture attention. Best seller or new arrival.
Complementary Items
Products that go with your hook. Build on the momentum.
Mix of Products
Variety of price points and categories. Keep things interesting.
Showstopper
Save something special for the end. Reward viewers who stayed.
Tip: Have 2-3 "backup" products ready in case you run out of things to show or want to extend the stream.